' Sharing a Passion '

Passion is a human quality. Machines don’t feel emotions, they don’t know anything about sentiments, they have no soul. However, like any other product of the human mind and work, machines can tell much more about their origin than what might seem at first glance: about the ingenuity of their designers, the feelings of their manufacturers, the dreams of their commissioners. Geico knows that passion is the true mainspring of innovation and that, above all, passion is what guides decisions, outlines the goals, keeps all the participants in a project sticking together. The market is made of people, companies are made of people, decisions are taken by people, people are entrusted with projects. Trusting people triggers their passion. To Geico, passion is the starting point.